This week in sunny Southern California, Vantage Principal Tannus Quatre will offer physical therapists from throughout the country tips for establishing a working vision and how to market their PT practice. He’ll do this during separate seminars at the 2013 APTA (American Physical Therapy Association) Combined Sections Meeting held throughout this week in San Diego.

On Tuesday, Jan. 22, Quatre will host a two-hour workshop titled “Starting From Scratch: Making Your PT Vision a Reality!” The workshop will focus on how PTs can turn a great idea into a new program, service, or practice.

“PTs often have great ideas … but they find it difficult to execute the ideas in the face of planning, operational, and financial barriers,” Tannus says in the workshop’s description.

Participants, according to Quatre, will learn that getting an idea off the ground takes planning, management, and financial understanding. He will discuss how to get inspired to act big (not just think big), where to start in the planning process, how to make your vision financially viable, and how to wisely consider various levels of risk.

Then on Thursday, Jan. 24, Quatre will host a second workshop to teach physical therapists how a solid marketing strategy can play a vital role in the success of a practice and its programs and services. This workshop is titled “What’s in a Campaign? How the Right Campaign Can Improve your Practice, Programs, and Services.”

In this seminar, Quatre will discuss the basic architecture of a simple marketing campaign as well as illustrate the difference between successful and unsuccessful campaigns. He will do this using real-life examples developed for PT clients by the marketing team at Vantage Clinical Solutions.

If you’re a PT and entrepreneur attending this week’s APTA conference, these are ‘can’t miss’ sessions. Visit the Combined Sections Meeting event page here for more information. If you can’t attend, please don’t hesitate to contact us for an outline of topics covered. We’re always happy to share information about how your physical therapy practice can achieve greater levels of success.