One of the presentations I’ll be giving at APTA PPS 2012 is called, “What’s in a Marketing Campaign? A Guide to Architecture and Execution.” In this two hour seminar I’ll be covering the ins and outs of marketing campaigns, including the structure of good and bad campaigns, as well as the principles that underlie sound campaign structure.
I will be using numerous examples of “real-life” marketing campaigns and scenarios, and I’d love your input. If you have examples of campaigns that (1) worked better than expected or (2) didn’t work at all (plus everything in between), I’d love to take 15 minutes to talk.
If you’re interested in the possibility of a highlight at this year’s APTA PPS 2012 conference, please contact me here (just include your name, email, and a sentence about what type of practice or campaign you would like to discuss), and I’ll get in contact with you.