The American Physical Therapy Association (APTA) recently unveiled a “New Vision for the Physical Therapy Profession,” and our own Tannus Quatre, president and CEO here at Vantage Clinical Solutions, was given the opportunity to offer his two cents in an article titled “A Vision to Transform Society” that appeared in the March 2014 issue of PT in Motion, APTA’s national trade magazine.
The new vision statement, “Transforming society by optimizing movement to improve the human experience,” is being hailed as a more outward-facing, community-focused vision that places physical therapists in a greater position to make real societal differences. It replaces APTA’s previous vision, “Vision 2020,” which was more PT-centric.
The new vision “crystalizes our diversity into a few really important elements so we can communicate to consumers what we are,” Tannus said in the article, which analyzes what the new statement means for physical therapists and the future of the PT profession.
An expert on marketing and branding and a licensed physical therapist in his own right, Tannus went on to note that the word “movement” in the vision statement “gets right to the heart of it. That’s the key piece. Across all of our diversity, PTs are about optimizing and restoring movement.”
So how will that translate? In other words, we have a new vision statement – now what? Or as Tannus asked rhetorically, “How are we going to convey to the market that we are improving the human experience through movement?” The key now, he said, is to teach PTs how to talk about the vision and its key guiding principles, be it with clients or other health care providers.
“Otherwise, we may not effectively mobilize the full force of our profession toward realization of the vision,” he concluded.
We’d love for you to read the article in its entirety, but unfortunately it resides behind an online paywall. Regardless, if you’d like to learn more about APTA’s New Vision for the Physical Therapy Profession, as well as the guiding principles it laid out for achieving the vision, you can do so here.
And if you’d really like to see a copy of the article, contact us and we’ll send you over a copy. Besides Tannus’s contribution (which we like, of course), the article talks a bit about a PT named Cole Galloway at the University of Delaware who offers children – those with severe mobility problems – the opportunity to “motor away” by modifying inexpensive plastic cars.
That’s quality, innovation, value and community all rolled into a single idea – in other words, APTA’s new vision personified.