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Marketing is a business function that should never sleep.  And while this premise is widely acknowledged by business owners, the actual execution of a continual marketing effort can be daunting to say the least.

One easy way to maintain a healthy and continual marketing effort is to focus internally on existing clientele.  By educating existing clients that your services can provide benefit to their family and friends, you are building a robust and persistent marketing presence at little or no cost to your practice.

Train your staff to include internal marketing as a component of their promotional responsibilities, and enjoy the benefits of growing your practice from the inside-out, before taking even a single step outside of the clinic.

An edited version of this article was published in the April 2012 issue of Impact, a publication of the Private Practice Section, APTA.