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Insurance companies aren’t reimbursing physical therapists like they used to. So whaddaya gonna do about it? If you’re Tammara Moore, DPT, a long-time PT practice owner in the California Bay Area, you’re going to change up your game.

Instead of pulling back on quality in order to remain profitable and stay in business, Tammara decided to think outside the box—to create a high-energy training center focused on delivering PT-quality results. And she would do it her way, without rates and services dictated by some insurance company.

Tammara’s vision became SOL Performance Training in Oakland, California. At SOL Performance Training, physical therapy and personal training have been intertwined to create something they call Performance-Based Physical Therapy. In other words, clients are simply taught to move better, whether their goals include pain-free movement or training for a marathon.

“We created SOL Performance Training out of a need in the Bay Area to help people perform better, whether they have a recovery from an injury or they just want to take their training to the highest level possible,” Tammara said. “We’re here to motivate, to coach, to take you to the next level through biomechanically sound, scientifically sound principals—functional training in a challenging, fun, dynamic, safe environment for you to get fit and feel good.”


In applying this simple goal of “better movement,” SOL Performance offers strength and conditioning training, personal training, coaching toward personal lifestyle changes, and more. They do so through group training, one-on-one sessions, semi-private classes, active-release techniques (ART) and sports/therapeutic massage.

Each client’s path—the goals and how to get there—is up to them and his/her physical therapist, not an insurance company. SOL Performance Training accepts no insurance; instead, they follow a suite of “concierge care,” or cash-based payments.

This model allows Tammara and her team of 15 PTs to take control over the personal care of each client, making all decisions based on goals and outcomes rather than reimbursement guidelines.

How’s that for a game plan of success?