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Tannus Quatre PT, MBA will be presenting Market Analysis 101 at the upcoming APTAnj/NYPTA Joint Conference on October 15, 2010.  See below for details.

American Physical Therapy Association of New Jersey
New York Physical Therapy Association
Joint Conference | October 15, 2010 | 1:30PM – 5:30PM
Atlantic City, NJ | Sheraton Atlantic City Convention Center Hotel
Registration Info: Online  or call (609) 208-0200 or (518) 459-4499

Market Analysis 101: How to Predict Success Before Spending Money 
by Tannus Quatre PT, MBA

This session will provide staff PT’s, practice owners, and administrators with the tools necessary to find answers to the questions: Who needs us? Will they find us? What will they pay us? In this session, we will discuss how to optimize capital investments by performing a comprehensive and predictive market analysis prior to implementing new programs, expanding into new facilities, or starting a practice for the first time. This session will include practical methods that should be used to analyze the relevant demographic makeup, competitive layout, referral network, and reimbursement sources available to support the introduction of new physical therapy services in a given community. Finally, we will discuss the justification/theory for each element of the market analysis as well as provide specific methods, tools, and online resources used to perform the market analysis by a PT, practice owner, or administrator.