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Who has time in the day to update Facebook, Twitter, and LinkedIn?  If you’re a doctor, dentist, or physical therapist I bet you don’t…at least I hope you don’t.

It all takes time – too much time some would say.  I disagree with the back end of that statement, but fully acknowledge that getting your social media engine up and running takes a bit of work.

This article from econsultancy.com lists a number of tips for keeping your social media strategy manageable.  They name starting small, setting goals, and allocating resources as a few pointers, and I’d add that an integration strategy is critical in order to prevent duplicating updates/posts on multiple sites just to engage your audience.

It’s all interconnected after all, we just need to tie the pieces together.  A couple of my favorite integrators are HootSuite, Ping.fm, and Twitterfeed.

One of them is making social media sustainable. As exciting as it can be to start using Facebook, Twitter and other popular social media websites, excitement usually wears off real fast and many businesses struggle to sustain their social media efforts.

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Tannus Quatre PT, MBA is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO.  Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.