As this article from KevinMD.com states, “it’s not good enough simply to have a web presence” anymore. Search engine optimization (SEO) is just as important nowadays. If your not familiar with SEO, it includes all kinds of techniques to earn your web site top spots for those searching you out.
Patients are searching for doctors, medical practices and hospitals via search engines, like Google, so whether or not you’re found on the first page can make a significant impact on the number of patients you see.
Furthermore, it’s in your best interest to have some control on how your name or practice comes up on search queries. Because if you don’t, it’s likely that negative news items or other unsavory information will be associated with your name instead.
There are many good sources to learn SEO to apply to your practice’s web site, however, we believe that it is worth the money and time to have an SEO specialist work their magic for you. SEO has gotten more complex and more competitive over the last several years. Let someone else handle this complexity so that you can focus on patient care and running your business!