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Who’s never been kicked?  Maybe even knocked down for an 8-count or so?

Not many I would venture to guess.

In fact, if we’re telling the truth I would bet that not one reader of these words can honestly say that they’ve never been kicked and down — possibly nearly out.

There’s a big difference between being down and being out though, and the difference I would argue – especially within healthcare – can be found in your mission.   Your mission, or your practice’s reason for being, should light the way in good times and bad, helping you make decisions that support your existence, even when the world wants to do otherwise.

When things are going well, your mission helps you to grow in the right direction, maximize opportunity, and sow the seeds that will cast deep roots for your practice’s legacy.  And when things aren’t going well — you’ve lost a key member of your staff, or have come to realize that your bottom line isn’t as hefty as you had planned — your mission is equally (if not more) important. 

I cannot think of another industry in which reliance on a mission is as critical as it is in healthcare.  By nature of the services we provide, things will not always go well.  We will have patients for which we care deeply, die.  We will not always have the resources necessary to provide care in exactly the manner that we would like.  We won’t always go home at the end of the day feeling refreshed and alive.  Sometimes, we’ll be kicked, and sometimes we’ll be down.

I was down recently due to a transaction that didn’t unfold as well as I had planned.  Whether I looked at the situation from an emotional, fiscal, or operational level, it was tough to deal with, and I felt kicked and down.  And after sitting on the pity pot for just long enough to know I didn’t like it there, I went back to our mission.

We — Vantage Clinical Solutions — are here to improve healthcare through entrepreneurship.  That’s all we’re about.  Sure, we work to be fiscally sound, enjoy what we’re doing, and on and on…but really, we’re here to improve healthcare, and we do it by weaving entrepreneurship into the minds, practices, and lives of practice owners.  As soon as this became once again my focus, I quickly lost sight of the pity, jumped back on my horse, and again felt the rush of inspiration that got me here in the first place.

Now, I would like to disclaim that it might not be that every scenario will turn as quickly around as the one I described.  The key though, is that scenarios can turn around, and often times this can be achieve by relying on your core — your mission.


Tannus Quatre PT, MBA is a practice consultant and principal with Vantage Clinical Solutions, Inc., a national healthcare consulting and management firm based in Oregon and Colorado.  Tannus can be reached through the Vantage Clinical Solutions website by clicking here.