Knowing what your patients think about their experience in your practice is important to long-term retention and positive word-of-mouth marketing within your community. Using online techniques to survey your patients on a regular basis is a good, and cost effective way to do this.
This article from the Northwest Entrepreneur Network speaks to the use of online customer survey resources that can be used to survey patients (i.e., customers) on a regular basis in a way that is relatively painless. With Internet use on the rise among virtually all demographics, the use of online surveys will continue to grow in the coming years. It’s wise to know what’s available on the market so that your practice can leverage this important information in the management of your practice.
One of the key factors in a successful business is to know what your customers or clients are thinking – about your business, your products, your services. As a business owner, you’ll get feedback from your current customers just in the course of day-to-day business. But the results can be skewed by the interaction itself, and so most business owners find it useful to allow their customers to answer questions anonymously. And that’s where surveys come in.