Here are some useful tips on marketing and advertising a startup home health business from Fortune Small Business.
Begin promoting your business by identifying medical providers in your community. “Look for primary care practices and internal medicine practitioners and send a flyer or letter of introduction about what services you have to offer,” says Joe Cobo, President of the National Society of Certified Healthcare Business Consultants. “Also send them to surgical practices. Those patients need services when they’re released.” Cobo also suggests advertising in community newspapers in areas that contain an older population or adult communities.
“Connect not only with physicians who make referrals, but also discharge planners at hospitals,” says Wendi Lynagh, Executive Director of the Home Care Association of Washington. You can list your business on her organization’s web site, where users can search by region or by the type of service they’re looking for.