Whether you’re a physician, physical therapist, dentist, or anything in between, the importance of marketing your private practice to your community and referral sources is of paramount importance. This post from Peter Lucash over at the Medical Practice Business Blog poses some tips for improving your marketing efforts in 2008.
Even with a full practice, a sound business practice for the long term is to continuously invest in marketing your practice. Marketing – how your work with patients, your price, place and promotion – means that you are always working to improve your practice organization. Patients will leave, and new patients are looking for good physicians. Running a business means constant renewal.